Sunday, March 04, 2007

Hijacking the Hello


In an exquisite marketing campaign that will become deeply embedded in your psyche over the next 6 months- Apple has launched its "Hello" tv ad. If you think about it, this is a master stroke as over time with repeated exposure to this ad you will associate the word Hello to Apple iPhone. Essentially reminding you of the phone you wish you owned every time you talk to someone and hear a Hello!

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