Wednesday, December 12, 2007

Humans 1 : Machines 0

So, machines (also known as computers) have been threatening to take over our jobs for decades and are indeed encroaching (automating) our lives. But, there is one aspect where they lag by decades: Creativity.

Amazon responded to a customer complaint for not having won a $299 laptop. The response is worth a million (or a million smiles at least).

And kudos to Jeff Bezos and Amazon for encouraging a culture that rewards (or at least allows) such creativity.

[Hat tip to Seth Godin, himself a creative genius.]

No comments: