Thursday, April 04, 2013

Facebook Home is not these 5 Things from the Past

Facebook Home is going to change the way we live our lives on our mobile phones, perhaps. May be. May be not.

I am reminded of so many attempts to:

  • Turn eyeballs into action on PCs. 
  • Turn blank web browser homes into ad units, home pages, pre-loaded apps.
  • Ability to read email/messages etc without starting up your PCs through a second screen, second CPU or quick boot. 
Is it just a mobile do-over of these? What does that say about its future?
  1. iGoogleiGoogle (formerly Google Personalized Homepage), a service of Google, is a customizable Ajax-based startpage or personal web portal. In April 2008, 20% of all visits to Google's homepage used iGoogle.On the 3rd of July 2012 Google announced iGoogle will retire on the 1st November 2013.
  2. Microsoft Live Windows Experience: Microsoft had its own take on what you should see when you go to the internet.
  3. Windows Live Tiles: Yes, now you can see information right on the 'start screen'.
  4. Apple iOS Alerts and Badges: You can receive messages, tweets, facebook updates, texts all on the home screen of your locked iPhone.
  5. Rockmelt: This extremely well funded startup ($40M) tried to make the browser experience very social. It appears they did not achieve much traction and since have pivoted to a mobile app. 
There is also Google Chrome home page when you start. And there is My Yahoo!. And then there are the dozens of toolbars so that Yahoo!, Google, whomever could be there with you all the time as you were on the internet.

Can you think of others?

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