While this may seem like a suggestion that you always think UX first, I don’t suggest that at all. I am suggesting that you become good at delivering what you focus on. This means pick carefully and don’t focus on the part that’s not important to customers – in some cases, this means process is much more important than the screens.
- Know your modality: When someone in your company says let’s build X, do you write a document (Amazon), do you write a process diagram, or do you build mock ups? Assess your bias and become a master at it.
- Try other modalities: Don’t become a prisoner to your DNA. A lot of products fail because you are solving the problems that don’t exist. Try other lens!
- Hire for modality diversity: If you come from a UX centric company, get a CTO that’s database centric. Hire a marketing guru that’s business process specialist. Mix it up.